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Time:2023-10-25 Views:1
In terms of product quality and stability, small household appliances such as kitchen and bathroom, home furnishings, and daily life have all steadily improved, and the technical content of the products has also been strengthened. In terms of brand building, a large number of well-known brands have emerged in the field of small home appliances.
However, at the same time, the small home appliance industry has also encountered many problems, such as safety and practicality, quality assurance, and marketing service system issues; Serious homogenization of small household appliances and low innovation ability; Industry competition is chaotic, and price wars are frequent.
Therefore, small home appliance enterprises should establish brand values, focus on product innovation, actively engage in technological development, adjust the relationship between quality and profit, and pay attention to the establishment of after-sales service systems.
Unlike traditional home appliance products, the sales of small home appliances in China are still in the development stage. As consumer demand increases, the variety and quantity of small home appliance products are increasing, and the average profit margin of small home appliances is high, bringing high profits to enterprises. In the future, the profit margin and growth rate of small household appliances in China will increase to around 30%.
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