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Commercial hair dryer supplier.Development plan for the core selling points of high-speed hair dryers

Time:2023-12-20 Views:1

  

  1. Product features:

  a. Powerful wind and speed: The main function of hair dryers is to quickly dry hair, so the core selling point should be the powerful wind and speed, which can quickly dry hair in a short period of time.

  b. Temperature control: Provides multiple temperature control options to meet the needs of different users, including cold air, warm air, and hot air.

  c. Accessories and functions: Provide various accessories, such as air vents, shaping nozzles, negative ion technology, etc., to increase the versatility of the product and adapt to different hairstyles and styles.

  d. Energy conservation and environmental protection: Develop efficient motors and energy-saving technologies to reduce energy consumption and environmental impact.

  2. Market positioning:

  a. Target market: Determine the target market, such as professional hairdressers, family users, travelers, etc.

  b. Pricing strategy: Based on product characteristics and target market pricing, we can provide high-end, mid-range, and entry-level products to meet the needs of different users.

  c. Brand positioning: Establish a brand image, emphasizing the high quality, innovation, and reliability of the product.

  3. Marketing strategy:

  a. Online and offline sales: Develop a comprehensive sales channel strategy, including online sales, physical store sales, and partnership relationships.

  b. Digital marketing: Utilizing digital channels such as social media, search engine optimization, and content marketing to promote products.

  c. User experience: Provide excellent after-sales service, including warranty, technical support, and user guides, to enhance the user experience.

  d. Marketing activities: Participate in hair salon exhibitions, home furnishings exhibitions, and special promotional activities to increase product awareness.

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